Online stores and B2B platforms built for how you actually sell
Online stores and B2B platforms
Ecommerce development covers building an online store or B2B ordering platform. Hosted platforms handle standard retail well. Custom work is warranted when pricing is customer-specific, when ordering follows account rules rather than a public catalog, or when the store must stay in sync with an ERP or inventory system.
Standard retail is a solved problem, and if that is what you are doing, a hosted platform is almost always the right answer.
B2B is where it stops being standard. Customer-specific pricing, credit terms, minimum quantities, contract catalogs, approval workflows, none of that is what a retail cart is designed for.
That is the work we take on, along with keeping it honest against the system that actually holds your stock.
The situations this comes up in
Every customer has different pricing
Contract pricing and tiered discounts are where retail platforms start needing plugins that fight each other.
Stock is wrong on the site
A store that is not synced to real inventory oversells, and every oversell costs more than the order was worth.
Orders get re-keyed into the ERP
Manual re-entry between store and back office is the most common hidden cost in B2B ecommerce.
What you get
- Store or B2B platform built around your pricing and ordering rules
- Customer-specific catalogs, tiers and account terms where needed
- Real inventory sync with the system that owns stock
- Payment and shipping integration appropriate to how you sell
- Order flow through to fulfillment, without manual re-entry
Who this is for
- Wholesalers and distributors selling to trade accounts online
- Retailers who have outgrown what their platform can express
- Companies re-keying online orders into a back-office system by hand
Common questions
Use Shopify for standard retail. It is excellent and far cheaper than building. Custom is warranted when pricing is customer-specific, when ordering follows account rules rather than a public catalog, or when platform fees on volume have overtaken the cost of owning the thing.
Yes, and it should. Orders flowing straight through to fulfillment and inventory flowing back is usually where most of the value is, more than the storefront itself.
Customer-specific price lists, tiered quantity breaks, contract catalogs and approval workflows are all normal requirements here, and are the main reason a retail platform stops being sufficient.
Start with the problem, not the software
Tell us what the process looks like today and where it breaks. You will get an honest read on whether it is worth building, what it would take, and roughly what it would cost, in writing, before anyone signs anything.
- Emailinfo@ilgoldberg.com
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